Back to school...back to business!

As the start of a new term rolls around, not only is the focus on getting the kids back to school but also for us small business owners, getting back to work.

I've noticed over the years that at this time of the year clients tend to refocus, re-engage and start working on pushing their businesses forward.

1) Research - have a look at how the market has changed this year with regards to reaching new clients.

- Are you using social media to its maximum effect?

- Re-evaluate and refresh your marketing plan accordingly

- Is your budget sufficient?

- Do some brainstorming!

2) Know your numbers! Look at your websites' analytics - what picture are they painitng about where your traffic is coming from and how they are using your site? Where do you rank alongside you competition in the search engines?

3) Get social! If you're not yet an active participant in the world of social media - do it now! I'm not saying that you need to jump on every platform (managing them all is a LOT of work!) but pick the one that will work for you and your business and commit to it.

Finally, (I'll whisper this bit...) Christmas is on its way so plan your promotions now to be ready for the rush.