It's all about emotion.
Customers buy products and services for how they make them feel.
Luxury cars get you from A to B but so does the little yellow three-wheeler a la Del Boy! But the luxury car makes you feel special when you climb into it, it's comfortable, has all the gadgets that almost allow it to drive itself and it gives you a sense of pride when others see you driving it. It's those emotions that make us want a product or service. We buy the 'why' not the 'what'.
At Emotivi we strive to help businesses scope, develop and implement marketing strategies driven by creating empathy and emotional connections between customers and brands.
Emotivi offers a number of soultions to get you started with planning
your marketing strategy and on your way to success.
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Marketing planning
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Marketing guidance
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Brand creation
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Literature design
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New market development
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Lead generation
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Customer experience management
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Website audit
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Website content
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Event planning
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Advocacy programme development
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Reputation management
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Social media campaigns
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Feedback studies
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Writing and copyrighting
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Funding applications
A little bit about me...
Name: Lisa Di Cuffa
Age: Not telling!
I have a wealth of experience in both luxury product and services marketing spanning 15 years. It's my strong belief that on-going and effective audience engagement and clear, achievable targets and performance indicators are the key to success.
Having moved from London out to South Oxfordshire I have seen a number of unique, innovative independent businesses cropping up across the area, some of which I believe have the potential for success on a national scale and it would be my privilege to help them achieve the success they deserve.
